StoryForgers is a Dungeons & Dragons company founded by Sever Latysov, Wouter Maas and Sebastiaan Paap. The company aims to bring Dungeons & Dragons sessions to first time and experienced players, schools and companies. Keeping it nerdy, yet cool to go against the image that it’s a game only for basement dwellers.
StoryForgers is a commercial website that needs to instantly showcase the fun and fantasy of a Dungeons & Dragons sessions, while maintaining a professional appearance. The polaroid pictures evoke a sense of nostalgia and the colors are reminiscent of a 70’s basement.
ConceptStoryForgers is a Dungeons & Dragons company based in the Netherlands, it brings tabletop roleplaying to first-time players, schools, companies, and experienced communities. The company challenges the stereotype of D&D as niche or “basement hobby,” reframing it as a social, creative, and accessible storytelling experience. The identity is built on contrast. It needed to balance fantasy and professionalism, playfulness and trust. The system translates the collaborative nature of D&D into a brand that feels inviting, expressive, and structured enough to work in educational and corporate contexts.
DesignThe visual language leans into fantasy nostalgia while staying grounded in a clean, commercial framework. Polaroid-style imagery introduces immediacy and warmth, capturing the feeling of shared table moments and spontaneous storytelling. A muted 70s-inspired color palette, in combination with polaroid pictures evokes the atmosphere of a “basement adventure” while elevating it into a curated visual world. Typography remains clear and modern to ensure accessibility across audiences. The combination of tactile imagery and structured layout creates a tension between chaos and control, mirroring the dynamics of gameplay itself.
ResultsThe identity positions StoryForgers as both playful and professional, expanding the perception of Dungeons & Dragons beyond its niche roots. It communicates instantly: this is a space for imagination, but also for workshops, education, and team experiences. The system supports growth across audiences without losing its sense of character. It makes fantasy approachable, turning roleplaying into a shared, credible cultural experience rather than a hidden subculture.